Privacy Policy
Effective Date: 11/04/2025
Elowelle LLC (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, process, and protect your Personal Information when you visit our Elowelle website, [https://elowelle.com] (the “Site”), or use our products and services, and explains your rights and choices with respect to such information.
By using our Site or any of our services, you agree with the terms of this Privacy Policy and our Terms of Use [add link]. If you do not agree with our policies or practices, please discontinue use of this Site and our services immediately.
I. Information Collection
We collect, use, and process Personal Information about you in order to provide you with our products and services. “Personal Information” is information that identifies, relates to, describes, or is reasonably capable of being associated with or could reasonably be linked, directly or indirectly, with a particular person. The policies in this section outline the information we collect, use, and process and how it is used.
a. Information We Collect
We, or our Third Party partners, collect, use, and process the following types of information when you interact with our Site or products and services:
• Personal Information: Name, email address, home address, phone number, billing and shipping details, general demographic or health condition information about the members of your household, and payment card information when you purchase our products or services. We may collect Sensitive Personal Information about you as defined under certain U.S. laws and described in more detail below.
• Service-Related Information: Details you provide to us on our chain of custody/intake form related to water testing or microbiome analysis.
• Form Submissions: Personal Information you provide when using our contact or inquiry forms.
• Technical Information: Browser, device, IP address, and activity data collected through cookies and Squarespace analytics.
• Financial Information: Payment card and billing information, that is processed through our third party payment processor, when purchasing a product or service.
b. How We Use Your Information
We use your Personal Information to:
• Process and fulfill your orders for test kits or other products.
• Communicate with you about your order, analysis results, or customer support requests.
• Send you marketing emails if you choose to subscribe.
• Improve our website performance and user experience.
• Conduct analysis and identify trends relating to water testing and safety.
• To protect rights and safety, including our rights, your rights, and the rights of third parties, including with respect to privacy, security, and property.
• Comply with legal requirements, including our obligations under laws, regulations, contracts, or court orders or to respond to legal or judicial process or other lawful requests.
We do not sell or rent your Personal Information to third parties for direct marketing purposes. In connection with a business transaction, such as a merger, acquisition, bankruptcy, or asset sale, we may sell, share, or transfer your Personal Information in relation to that transaction.
We may disclose information collected where legally permitted or required to do so including:
• To protect and defend the rights, property, or safety of Elowelle, our employees, other users of our Site, or the public.
• As required by a legally valid request from a competent governmental or judicial authority;
• To law enforcement agencies, when required or to protect rights and safety; and
• To satisfy applicable laws and regulations.
c. Sensitive Personal Information
Some of our services involve water testing and microbiome analysis. Information you provide in connection with these services may be considered relating to health, such as demographic information or whether there are immune-compromised individuals residing in your home. We treat this data with confidentiality and use it only for providing the requested service. We will never share sensitive health data with third parties for marketing purposes.
II. Third Party Partners
In order to best serve our customers, we work with our third party partners to help create a smoother user experience and process your orders. Our third party partners assist in the following:
a. Hosting & Analytics
The Site is hosted by Squarespace. Squarespace collects Personal Information when you visit theSite, including:
• Information about your browser, network, and device
• Web pages you visited before coming to this website
• Web pages you view on this website
• Your IP address
Squarespace needs this data to operate and improve its platform. Data may also be used to maintain the security of its services.
Additionally, we share analytics data with Squarespace to better understand site traffic and visitor activity (such as clicks, pages visited, and searches).
b. Orders & Payments
When you make a purchase, we collect Personal Information such as your billing and shipping address, contact details, and purchase information.
Our payment solution is Squarespace Payments, which uses the following third parties:
• Stripe – payment processing services. Stripe Privacy Policy
• Sift – fraud monitoring and detection. Sift Privacy Policy
We share order data with Squarespace so they can provide secure checkout and store functionality.
c. Testing
We work with a third party lab partner to provide testing kits to you and conduct water testing and microbiome analysis of your water sample.
d. Fonts
This website serves font files from Google Fonts and Adobe Fonts. To properly display our Site, these third party providers may collect:
• Browser, network, and device information
• The page you are viewing
• Your IP address
e. Third Party Privacy Policies
This Privacy Policy applies only to the Site and Elowelle services. Our website may provide links to third party websites and use third party services as outlined in this section of the Policy. The use of and links to third party services and websites is not an endorsement of such third parties or their privacy policies. Elowelle has no control over or say in the privacy policies of those third parties and is not responsible for the privacy practices of third parties. For more information about the privacy policies of our third party partners, please visit their respective websites.
III. Cookies
Through our third party partners, this Site uses cookies and similar technologies. Cookies are small files that download to your device when you access a website and collect information about your browsing when you use our Site. Both necessary and analytics cookies are used.
• Necessary Cookies: Always active to ensure the site functions properly.
• Analytics Cookies: Used to understand website traffic and performance, enabled only if you acknowledge our cookie banner.
Our third party partners may also utilize cookies, including using cookies to track your activities across multiple websites. If you have questions about the cookie practices of our third partypartners, please refer to their privacy policies for more information.
You may choose not to acknowledge our cookie banner or choose to decline the use of analytics cookies on our Site. You can also adjust your browser settings to disable cookies. Limiting or disabling the use of cookies may impact the functionality of the Site or our ability to provide you with products or services.
IV. Form Submissions
When you submit information through a form on our website, we collect the data requested in the form to track and respond to your inquiry. Form submissions are stored securely in Squarespace, in accordance with their privacy policy.
V. Customer Accounts
If you create an account on our Site, we collect Personal Information such as your name, email, phone number, and billing/shipping details. This improves your checkout experience and customer service. This data is shared with Squarespace, our website hosting provider. As noted above, Squarespace uses third party payment processors and you should review the privacy policies of Squarespace and these third party payment processors if you have questions about the privacy practices relating to customer account data.
VI. Marketing Emails
If you sign up for marketing emails, we use your contact information to send newsletters or updates. You can unsubscribe at any time using the link at the bottom of our emails. We share your contact information and your communication preferences with Squarespace, our email marketing provider, so they can send these emails on our behalf.
VII. Order & Account Emails
We may email you regarding your account or order, including:
• Confirmation of account creation or password updates
• Order confirmations
• Shipping updates
• Any analysis or report relating to water testing
These are transactional messages and cannot be unsubscribed from.
VIII. Data Security
We implement reasonable physical, technical, and administrative security measures to protect your Personal Information. However, no online transmission or storage system is completely secure, so we cannot guarantee absolute security and confidentiality of your Personal Information at all times. Your use of our Site, including providing us with your Personal Information, is at your own risk, which you expressly assume by using our Site and services.
IX. Your Rights
You have choices when you interact with our Site and, depending on your state of residency, you may have specific rights under applicable state law. To exercise any of your rights under this Privacy Policy, please contact us at: hello@elowelle.com.
For example, you may have the right to:
• Access and request a copy of your Personal Information;
• Object to, limit, or restrict the use of your Personal Information;
• Request correction or deletion of your Personal Information;
• Opt-out of cookies and marketing communications;
• Withdraw consent for marketing; and
• File a complaint about the collection, use, or processing of your Personal Information with the appropriate government regulatory authority.
Opt-out of Marketing Communications: You may opt out of email notification and unsubscribe from receiving emails from us by changing your communication preferences through the Unsubscribe button on email notifications, or by contacting us as provided below.
Your California Privacy Rights:
Do Not Track Signals: We do not currently recognize or respond to “Do Not Track” signals. To learn more about “Do Not Track,” you may visit https://allaboutdnt.org.
Global Privacy Controls: Some states, such as California, require that a user-enabled global privacy control be treated as a consumer request to opt out of the sale of Personal Information.
Shine the Light Law: If you are a California resident, you have the right to ask us once a year if we have shared your Personal Information with third parties for direct marketing. You may contact us at hello@elowelle.com to exercise that right at no cost to you. In general, unless you provide your consent, we do not sell, share, or otherwise disclose your Personal Information to third parties for direct marketing purpose, except as provided in this Privacy Policy.
X. Data Retention
We retain your Personal Information only as long as necessary to provide services, comply with legal obligations, or resolve disputes. We do not retain your payment card information on our Site.
XI. Children Under 18
This Site is not intended for use by anyone under the age of 18. We do not knowingly collect Personal Information from anyone under the age of 18. If you are under 18, you may not use this Site for any purpose.
XII. Changes to This Policy
We may update this Privacy Policy from time to time at our discretion and without further notice to you. Any changes will be posted on this page with an updated effective date.
XIII. Contact Us
In order to contact us, or to exercise any of your rights under this Privacy Policy, you may email us at Elowelle LLC, hello@elowelle.com.